Everyone knows that, in the modern world, a company’s website is as important as their shopfront (or is their shopfront). Bad copy is as off putting as a tatty shopfront. Good copy immediately gives potential customers a feel-good factor and is as important for a company’s image and brand as the design of their website.
That’s why, when I write website copy, I try to make it as individual to the company as possible highlighting your unique selling points and bringing out the character of your organisation. There’s nothing worse than generic copy that could apply to any company in your industry.
I can research the work your company does as a basis for the website copy and speak to members of staff for specifics and to get an idea of the company character and philosophy.